The challenge
RAK Properties is taking Ras Al Khaimah's coastal masterplans to a regional audience, across multiple languages and very different buyer mindsets.
Building campaigns for Dubai-area buyers is one thing. Reaching Saudi, Kuwaiti, Qatari, and Omani audiences, alongside UAE residents and the international diaspora, requires creative and audience strategy that respects each market.
The brief: build one coastal masterplan launch engine that works across the GCC, with consistent brand presence and locally tuned creative.
Our approach
We ran social and paid as one regional system, multi-language creative on a unified strategic backbone, with a brand-search lift programme working alongside.
- Multi-language paid acquisition across UAE, KSA, Kuwait, Qatar, and Oman, same audiences, locally translated creative, one performance view.
- Editorial-grade social calendar building brand recognition across the GCC, masterplan storytelling, coastal lifestyle content, and area updates.
- Brand-search lift programme measuring how the campaign work compounds beyond the campaign window itself.
- Server-side tracking + CRM hand-off routing inquiries by market and language to the right consultant team.
What we delivered
- Multi-language Meta + Google paid system
- Coastal lifestyle social calendar
- Brand-search lift measurement programme
- Server-side tracking + CRM hand-off
- Weekly performance memo + monthly strategy
- On-call senior pod
Outcomes
The goal was never a vanity number on a slide. It was a system that compounds, quarter on quarter, release after release.
- Stronger brand search liftRAK-branded queries growing across UAE and GCC as the campaign work compounds.
- Improved cost per qualified inquiryCost-per-qualified-inquiry trending down quarter over quarter.
- Multi-market consistencyRAK reading the same across UAE, KSA, Kuwait, Qatar, and Oman, brand recognition compounding.
- Pipeline reliabilityConsultant pipeline stabilising into a steady flow rather than launch-window spikes.
"They built us a regional engine, one that respects each market while keeping the RAK brand consistent across them all."
Marketing Lead, RAK PropertiesWhat's next
The regional system keeps deepening. As RAK rolls out new coastal launches, our pod calibrates the per-market mix, and the brand-search lift programme proves the long-term return on every campaign window.
