Building website, social, and paid acquisition for premium Dubai brokerage, First Prime Properties.

The challenge

FP Properties had the portfolio, what they needed was a digital system worthy of representing it.

The website was a static catalogue, the social presence was inconsistent, and the paid layer was producing volume without quality. Every layer was running in isolation.

The brief: build one integrated system, site, social, paid, that represents the FP portfolio at the standard buyers expect, and routes inquiries cleanly to the right consultant.

Our approach

We took ownership of the full digital surface, site through to inquiry hand-off, under one senior pod.

• Custom website rebuild with listing pipeline, consultant routing, and lead-capture flows designed for high-intent buyers.
• Editorial-grade social presence showcasing the portfolio at the standard FP's buyers expect.
• Senior-led paid system across Meta and Google with audience model tuned to FP's actual close profile.
• Server-side tracking + CRM handing each inquiry to the right consultant with full intent context.

What we delivered

• Custom website rebuild
• Always-on Meta + Google paid system
• Editorial social calendar (IG, LinkedIn)
• Server-side tracking + CRM hand-off
• Weekly performance memo + monthly strategy
• On-call senior pod

Outcomes

The goal was never a vanity number on a slide. It was a system that compounds, quarter on quarter, release after release.

• Lower CPLCost-per-lead trending down as the audience model and creative library mature.
• Cleaner consultant pipelineInquiries arriving with the budget and intent profile FP's team can close efficiently.
• Brand search liftFP-branded queries growing alongside the paid layer.
• Platform reliabilityThe new web stack handling traffic and listing updates without manual ops.

What's next

We keep the system running week to week, expanding into new audiences, sharpening the creative library, and pushing the platform forward as FP's portfolio grows.